London Communications Agency successfully places story about Wembley Designer Outlet in the Evening Standard (bit more difficult with Brent Cross, eh?)

[Didn't give it a relevant picture though]
Link to Evening Standard

"London's first designer outlet village offering discounts of up to 70 per cent on top brands is set to open this autumn near Wembley Stadium.

"The London Designer Outlet will be the first centre of its kind inside the M25 with names such Superdry, Nike and LK Bennett already signed up.

"... Detailed plans for the new centre - just ten miles from the West End - are set to be unveiled by developers Quintain next month with an opening date slated for October. It will have 85 shops, 15 restaurants and a nine-screen cinema.

"... James Saunders, chief operating officer at Quintain, said:

"London has plenty of standard shopping centres. We are three miles from Brent Cross and five miles from Westfield. It didn’t need another standard shopping centre." [Well, quite.]