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Internet Retailing: "Evidence points to a click and collect Christmas"

Click and collect the web site

"There's mounting evidence that the popularity of click and collect grew strongly in the run-up to Christmas.

"John Lewis has said that 52% of online orders were picked up via click and collect this Christmas, with use of the delivery method up by 14.5% compared to last year.

"... CollectPlus said today that it had handled 25% more parcels for 26% more customers between October and December 2016 than it did in the same period in the previous year. Volumes in November alone were up by 29%, while December was ahead by 25%. That, it said, meant that click and collect was growing in popularity faster than the online shopping sector, which the British Retail Consortium put at 10.9% in November and 7.2% in December. [That's enough percentages. Ed.]

"It enabled pureplays such as Very and Asos to offer next-day delivery to a local convenience store in the CollectPlus network up to December 23. The last parcel was collected at 11.19pm on December 24 in the West Midlands. It says that customers preferred to pick up near to where they were shopping in-store, rather than wait in for deliveries. Its shopping centre collection points, which include Trinity Leeds and Brent Cross, outperformed many traditional locations for the first time."

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