Retail Gazette: "Outlet Stores: How the sector went from feared to fashionable"

"London Designer Outlet (LDO) is a prime example of the new wave of outlet centres, situated next to Wembley Stadium inside Greater London, with stores representing some of the country’s biggest brands.

"... Although LDO clearly has advantages over outlet centres positioned outside of high density areas for attracting tourists, there is an intrinsic quality of the outlet store model which puts traditional retailers on the back foot.

"... 'Increasingly people want a kind of shopping, dining, leisure, experience when they come out in a quality environment. So, our marketing team work hard to put together events throughout the year that give people a fairly compelling reason to want to come here, as oppose to going to Westfield or Brent Cross up the road,."