(see previous post, and last two week's 'Ham and High' cuttings)
Good Morning, Afternoon, Evening, my name is ... and I'm calling from ICM on behalf of Communicate Research, the independent opinion research company. We are conducting a research project which requires us to talk to a representative sample of people aged 18+ throughout Brent & Barnet on issues that affect all people.
Since this is a representative survey we need a balance of men and women. May I speak to the youngest man over age 18 who is at home right now? IF NO MALE - May I speak to the youngest woman over age 18 who is at home right now?
If you cannot spare the time at the moment I would really appreciate it if we could call you back at your own convenience over the next few days. As I say, your own views are very important to us.'
'Continue'/
'Call Back/Refused'
Q.1 Which of the following sources of information, if any, do you use or read on a regular basis to find out what is happening in your local area?
READ OUT - CODE ALL THAT APPLY'
RESP MP
'Local newpapers'/
'The Council''s website'/
'Local blogs or social networks'/
'The Brent Cross Shopping Centre website'/
'Local resident associations networks'/
'Political or campaigning leaflets through the door'
NULL
Q.1A Which of the following local newspapers do you read?
READ OUT - CODE ALL THAT APPLY'
RESP MP
'The Hendon & Finchley Times'/
'The Press (Hendon & Finchley)'/
'The Ham & Hi'/
'The Wembley Observer'/
'The Willesden & Brent Times'
NULL
Q.2 Overall, how familiar, or otherwise, are you with the Brent Cross Cricklewood regeneration plans?
PROBE TO PRECODES'
'Very familiar'/
'Fairly familiar'/
'Fairly Unfamiliar'/
'Very unfamiliar'/
'Never heard of it'
Q.3 How familiar, or otherwise, are you with the plans for each of the following in your local area, which are part of the Brent Cross Cricklewood regeneration?
READ OUT
RESP SP
'Very familiar'/
'Fairly familiar'/
'Fairly Unfamiliar'/
'Very unfamiliar'/
'Not at all familiar'
'The plans to expand Brent Cross shopping centre'/
'The plans to replace the existing waste and recycling centre with a modern new facility'/
'The plans to develop new sports and leisure facilities at Clitterhouse Playing Fields'/
'The plans to build a cinema complex with restaurants, cafes and bars'/
'The plans to develop a new high street joining Cricklewood and Brent Cross Shopping Centre'/
'The plans for 7,500 new homes over the next 15-20 years'/
'The plans to build modern new buildings for three local schools '/
'The plans for public transport, including a new train station and expanded Brent Cross bus station'/
'The plans for changes to the road network '
Q.4 Overall, to what extent do you support or oppose the Brent Cross Cricklewood regeneration plans?
PROBE TO PRECODES
'Strongly support'/
'Support'/
'Neither support nor oppose'/
'Oppose'/
'Strongly oppose'
Q.5 To what extent do you support or oppose the plans for each of the following in your local area, which are part of the Brent Cross Cricklewood regeneration?
READ OUT
PROBE TO PRECODES'
'Strongly support'/
'Support'/
'Neither support nor oppose'/
'Oppose'/
'Strongly oppose'
'The plans to expand Brent Cross shopping centre'/
'The plans to replace the existing waste and recycling centre with a modern new facility'/
'The plans to develop new sports and leisure facilities at Clitterhouse Playing Fields'/
'The plans to build a cinema complex with restaurants, cafes and bars'/
'The plans to develop a new high street joining Cricklewood and Brent Cross Shopping Centre'/
'The plans for 7,500 new homes over the next 15-20 years'/
'The plans to build modern new buildings for three local schools '/
'The plans for public transport, including a new train station and expanded Brent Cross bus station'/
'The plans for changes to the road network'
Q.6 Do you think that the Brent Cross Cricklewood regeneration plans will have a positive or negative effect on each of the following?
Please rate on a scale of 1 to 5 where 1=a very negative effect and 5=a very positive effect'
READ OUT
'Leisure facilities'/
'Traffic'/
'Brent Cross Shopping Centre'/
'Other shopping facilities'/
'Housing provision'/
'Local schools'/
'Parks and open spaces'/
'Sports facilities'/
'Environmental considerations'/
'Public transport'/
'Local Jobs'
Q.7 Thinking about your local area currently, please rate each of the following aspects. Please give a score of 1-5 where 1=poor and 5=excellent
READ OUT
'Shopping provision'/
'Parks and open spaces'/
'Local schools'/
'Public transport'/
'Road network'/
'Leisure facilities'
Just a few questions now to help us classify the answers you have given...'
QCWE. In order that we interview a cross-section of people from all walks of life,
could you tell me the occupation of the chief wage earner?
QAGE. Which of the following age groups do you fall into ...?'
'18 - 24'/
'25 - 34'/
'35 - 44'/
'45 - 54'/
'55 - 64'/
'65+'
Q.8 Would you be willing to be recontacted about this research?'
'Yes'/
'No'
RNAME. And finally your name is ....?
On behalf of ICM, I would like to thank you for the time and help you''ve given me today.
If you would like to ascertain that we are a bone fide market research company, I can offer you a freephone number to call. Would you like it? (IF YES: 0500 39 69 99)
I am ..... and if you have any questions about this research, I can give you a phone number to contact us on. Would you like it?
(IF ASKED) Please call Paula Buckley after 2pm on 0207 428 0978'
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