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Journalgazette: "Malls get smart, go digital"

Link to journalgazette.net

"LONDON – The world’s largest mall owners are harnessing digital technology to stem an erosion in their tenant base by online retailing, and to keep shoppers coming to their centers. London-based Hammerson plans to use software that tracks visitors to its malls, using the signal from their mobile phones. 

"Online shopping is helping retailers reach their customers with fewer stores, making them pickier about the amount of space they lease, and where shops are located. Mall landlords, seeking to grow rental income and raise property values, are using technology to attract more visitors and track the habits and movements of shoppers, to better meet the needs of their increasingly selective tenants."

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