"Hammerson has signed lola&grace, the new Swarovski-owned jewellery brand, at Brent Cross shopping centre in north London.
"lola&grace is a new fashion jewellery brand aimed at young women aged 18 to 25, with trend-based collections accented with Swarovski crystal. It is the second new-concept store to open at Brent Cross in recent months, after the first Locker Room by Foot Locker outlet opened at the centre late last year.
"Sheila King, Hammerson Group retail leasing director said:
“Brent Cross consistently delivers strong trading performances for retailers launching in the UK. The creation of lola&grace is a fantastic way of widening Swarovski’s appeal to fashion-focussed shoppers. With such a loyal and strong catchment, Brent Cross is a great location for an emerging brand.”
"Ed Jenkins, head of UK Retail for Standard Life Investments, added:
"Beyond the obvious attraction of a new brand coming to the centre, this is an existing tenant selecting Brent Cross as the right location to expand its retail offering. Such a ringing endorsement is good for the shopper and for the centre.”