"Hammerson PLC are one of Europe's largest retail owner managers. Within the UK they have a number of bricks and mortar shopping centres which see footfall in the millions over the course of the year.
"At each shopping centre, local level marketing teams execute the marketing plans; from e-mail and SMS campaign management through to eCRM and loyalty.
"383 observed that in each case the tools, processes and requirements marketeers had were disparate. Multiple platforms and services meant that often software was becoming more of a hinderance than a benefit. We saw an opportunity to transform how these marketing teams worked, designing a new product that would sit at the heart of their day-to-day marketing processes. Hammerson Control Centre was born."
And the movie...
Hammerson Control Centre from 383 project on Vimeo.
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