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2012-08-26

Evoke. We Give Hammerson More Feeling


"We create experiences and campaigns that give brands more feeling. Multisensory communications that tap into audiences' emotions, and fuel long-term brand loyality"


"Hammerson - Everyone's a Winner"

"The aim of this campaign was to drive extra footfall into Hammerson shopping centres and encourage sales with the many retailers based within the centres during the Olympics.

"The activity ran for two weeks at 9 Hammerson shopping centres where we set up a stand for consumers to interact with, on [sic] the stand we had an exercise bike for adults and kids as well as many other sporting and exercise based activities for consumers to engage with including a PlayStation Move console The [sic] offer was that for every active minute members of the public gave then Hammerson would donate money to a local sporting charity.

"There were also vouchers and coupons being given out at the stand that could be redeemed at retailers within the centres for money off purchases or a gift with purchase.

"The activity was heavily pre-promoted via Evoke and Hammerson twitter and Facebook channels as well via print and leafleting activity in the individual centres."


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