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Daily Telegraph: "Twitter jokers ruin 'Why I shop at Waitrose Brent Cross...' promotion". (We added the Brent Cross bit)

Link to Daily Telegraph

"A social media stunt by posh supermarket chain Waitrose failed spectacularly, when people were asked "I shop at Waitrose because..."

Unexpected answers included one shopper who insited she went to the store because she 'didn't like being surrounded by poor people.'

"Another said they liked 'watching Daily Mail readers support a neo-socialist institution.'

"Many of the tweets were derisory about the upmarket chain's reputation for catering for the middle-class shopper, typified by the 4x4-driving yummy mummy."

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