.

.
Click above for what became the consented plan, plus Transport page.

2012-09-02

The Observer: "Marks and Spencer gambles on bringing internet age to the shop floor"


Link to web site

"... The 62-year-old retired social worker was one of hundreds of shoppers crowding the aisles of the new Marks & Spencer superstore at Cheshire Oaks in Ellesmere Port, when it opened last week. With a shop-floor area equivalent to the size of 11 Olympic swimming pools, the vast store – codenamed 'concept 11' – is M&S's best crack to date at merging the worlds of physical and online shopping.

"... The striking store, which has a curvy wooden roof made of 'glulam' (glued laminate) and hemp walls, might be M&S's greenest to date, but in the six long years it has taken to come to fruition it has increasingly been argued that big stores are growing obsolete, as shoppers defect to the virtual high street."




Link to 'Marketing' web site

'Marketing':
"M&S pledges to 'fail fast and move on', with £250m ecommerce drive"

"Marks & Spencer is embarking on a strategy of 'failing fast and moving on', to turn the business into an e-commerce powerhouse through a £250m investment.

"The retailer is currently pouring £150m into its new e-commerce site and £100m into technological innovations in-store, as part of plans to revolutionise its business."

No comments:

Post a Comment