Click above for what became the consented plan, plus Transport page.


[Reposted from 2012, before Hammerson's surrender] CROYDON WHITGIFT: Hammerson's Titantic against Westfield's Iceberg (or the other way round)

 (click above)

Hammerson produces a soaring golden eagle
of a 'fly-through animation' video,
for its Croydon Whitgift development.

(It has never released its dead-pigeon fly-through
of its Brent Cross disaster.)


11 September 2012

"Residents and businesses of Croydon are invited to a week-long exhibition to view the emerging proposals for Whitgift Quarter.

"Whitgift Quarter will bring together a redeveloped Whitgift Centre together [sic] with North End and Centrale to transform the centre of Croydon with retail, restaurants and new homes. The development will provide in the region of 5,000 permanent retail and leisure jobs for local people.

"Robin Dobson, Hammerson Director for Retail Development said:
"We’ve spent many months working on our plans, and listening to local people’s views about what they want to see from the redevelopment of Croydon. But there’s still time for more people’s views to be heard, and this exhibition, and the launch of the Whitgift Quarter website, is an important part ensuring the scheme meets the needs of people who live and work in the town.

We very much hope that as many people as possible will be able to come and see the emerging plans. Representatives from the project team will be on hand to explain the scheme, talk to members of the public and answer any questions."

The public exhibition is being held at Centrale, in the North End Mall, adjacent to Café Giardino, which will be open from Mon 10 to Sat 15 Sept, from 10am to 5pm.

An additional exhibition will also be in North End, in between Centrale and The Whitgift Centre on:
Wed 12 Sept, 10am-5pm
Thurs 13 Sept, 12pm-8pm
Fri 14 Sept, 10am-5pm
Sat 15 Sept, 10am-5pm.
A website has also been launched [above] where local people can find out more, and provide feedback on the proposals at www.whitgiftquartercroydon.co.uk

Catrin Morgan, Hammerson 
0207 887 1063
Tim Danaher, Brunswick Group
0207 404 5959

What Hammerson says on this new web site, about itself:

"Hammerson has been creating and managing some of the most exciting retail destinations for over 60 years.

"Our complex regeneration projects have delivered landmark architecture and thousands of new jobs helping our retail occupiers and local communities to thrive.

"We have a strong track record of successful partnerships with local authorities, landowners and developers.

"We have a well-earned reputation for delivering exceptional schemes, notably Bullring in Birmingham, the Oracle in Reading and Brent Cross in North London."
[We agree - Hammerson has a VERY WELL-EARNED REPUTATION regarding Brent Cross in North London.]


"Plans for Whitgift Quarter are being developed by the Croydon Alliance – a new partnership of leading property owners in Croydon, who are looking at how Croydon town centre can be transformed. The Croydon Alliance members are Royal London Asset Management, IBRC Assurance Company and Hammerson, - which between them own 75% of the Whitgift Centre and 100% of Centrale.

"Hammerson is the lead developer for the proposals, supported by the following team:
  • Urban Splash – Residential Developer
  • Farrells – Masterplanners
  • RTKL – Retail specialists."

[Rival Westfield (below) is supported by the Whitgift Foundation, as freeholder and 25% leaseholder of the Whitgift Centre.]

Link to the Alternative World of
(no fly-through yet, though)

So which is it going to be?

Which is the Titanic, and which is the Iceberg?

Avoiding Corruption in Croydon:

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