"Hammerson uses automated mechanical model to showcase Christmas gifts" (Allied with London Communications, Hammerson has behaved mechanically at Brent Cross for years)

"Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres"

Link to 'Campaign'

"The 30-second spot, called 'colliderscope' and created by Isobel, shows a scarf 'pouring' out of a china teapot, baubles scattering onto a raised umbrella and a smartphone rising out of a blue leather handbag.

The camera then pans out to reveal the complete model and the brand’s 'there are many sides to...' strapline.

"... The campaign will run on TV, radio, outdoor, press, advertorials, digital, in-store and video-on-demand."