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"Unlike its sister mall in Shepherd's Bush, the arrival of Westfield and its 300 shiny new shops has been almost universally welcomed by locals.
"Indeed, much of Stratford City feels like a conventional mall with far more familiar high street fascias such as Primark and PC World. There is also a "conventional" food court with a McDonald's and a Burger King, brands that would never have been let into Westfield London. As a Westfield spokeswoman put it: 'You have to give people what they want.'
"But it is not all clone brands. Outside the entrance to Waitrose, Westfield has created what it calls the 'Great Eastern Market', a cluster of small units earmarked for local independent traders which it hopes will bring a flavour of Borough Market to its huge shopping mall."