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EngineeringUK: "The Future of Shopping Report 2016: Humanising Technology"

"Experts from the UK's most innovative tech companies, including Holition, have predicted a transformation of the British high street, as technology revolutionises the way we shop. From shop assistants, to in-store displays and virtual products, by 2050, high street shopping will be a radically different experience.

"The Future of Shopping Report collates articles from retail technology experts where each has a key role to play in shaping the 'Fourth Industrial Revolution' - a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres.

Russell Freeman says:
"It's ironic that the fashion industry is renowned for its innovation, yet the way we shop is so old-fashioned. From having to use a changing room, to being offered limited space in a shop, the whole experience is generic. The future of shopping offers personalised experiences for people, dependent on their taste and mood and at Holition we see it as the humanising of technology.

Augmented reality, virtual reality, drone delivery and artificial intelligence will completely change the way we shop. It's an exciting time - on the cusp of a revolution - and The Big Bang Fair will inspire young people to bring to life all that technology has to offer."

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