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Evening Standard: "Only real flair can save the high street this Christmas"

Link to Evening Standard

"The hassle of helicoptering Justin Bieber from Shepherd's Bush to Stratford was immaterial. This wasn't simply showbusiness, it was far more important than that. The hope was that an appearance by the teen idol at Westfield shopping centres at either side of London last month might actually kickstart consumer spending.

"Visa believes online shopping will be up 12 per cent this Christmas. The Centre for Retail Research thinks this is the first mobile Christmas, with £1.6 billion spent via smartphones, from a standing start last year. Even when the economy begins to recover, the clicks will take care of themselves. It is all those bricks that retailers have to work out what to do with."

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