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Central London: Hammerson uses cutting edge spacial marketing on an iPad (at Brent Cross, you have to carry an A-to-Z and a mains-powered television)

Link to 'theneighbourhood' web site

"Property developer Hammerson were looking to market their 500,000 sq.ft. development London Wall Place on a prime site in Central London.

"In competitive market conditions there is a real need for property developers to demonstrate a point of difference, to help sell their space to both commercial and residential tenants, and quickly and effectively engage with their market.

"Working with communications agency Bostock and Pollitt and software developer T5C, we created a unique iPad application to meet this challenge. The first of its kind, the app is a 'portable marketing suite', giving leasing agents a powerful and flexible sales tool with detailed visualisations and a wealth of important information at their fingertips, wherever they are.

"Sitting on a complex site and designed by Make Architects, the project comprises two striking buildings. Through the interactive 3D model within the application, the building becomes easy to understand for the viewer.

"Another of the unique functions of the app is to allow potential occupiers a looking glass into the future. Utilising the iPad 2’s gyroscope position and movement sensor together with its GPS capability and compass, the app allows users to stand on site and use the iPad 2 as a ‘virtual porthole’ to look around and see how the scheme will look upon completion.

"London Wall Place has been a pioneering project, and forms part of our evolving portfolio of creative digital solutions for the property sector.

"The app is available for free from the iTunes store."

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