|Link to The Guardian|
"... One element of the Jeremy Hunt - BSkyB yarn did ring true. Public relations people [like London Communications Agency] usually live in a fantasy world of their own.
"Everything is wildly exaggerated. 'X is really on board with us on this' means 'I have spoken at a party to X, and he didn't reply with a screed of abuse.'
"'Z could not be more enthusiastic' is code for 'I took Z for lunch, and when I raised your bid over dessert, he didn't actually gob in my tiramisu.'
"To deceive others, it often helps to first deceive yourself."
Link to Sunday Telegraph: