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Following London Communication Agency's less than successful Brent Cross association: Simon Hoggart on PR outfits

Link to The Guardian

"... One element of the Jeremy Hunt - BSkyB yarn did ring true. Public relations people [like London Communications Agency] usually live in a fantasy world of their own.

 "Everything is wildly exaggerated. 'X is really on board with us on this' means 'I have spoken at a party to X, and he didn't reply with a screed of abuse.'

"'Z could not be more enthusiastic' is code for 'I took Z for lunch, and when I raised your bid over dessert, he didn't actually gob in my tiramisu.

"To deceive others, it often helps to first deceive yourself."

Link to Sunday Telegraph:

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