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| Link to BBC web site |
"...The deluge of badly-written press releases, silly events and photo stunts, 'news stories' without news value, and meaningless 'campaigns' have come to irk journalists, and bore an increasingly cynical general public.
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| Link to 'Barnet Eye' |
"If anything, it will be the changing nature of the media that will fundamentally alter the PR industry, weeding-out the hapless and the disingenuous. [Told you this was about 'London Communications Agency'.]
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| LCA internal discipline |
"While some old school PR cliches can work online - the clever photo, or an interesting interview - others, such as the tedious opinion poll-based news-in-briefs which clutter the pages of Monday newspapers, simply go nowhere."
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