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The Independent: "Brain scans, eyeball cams, crowd-modelling software: big stores use it all to get our cash"

Link to The Independent

"You could almost hear the static as the suit from Asda squirmed in her seat. In a few seconds on the Today programme, Sian Jarvis, the supermarket’s head of corporate affairs, had undermined her claims to care about the health of her customers and let slip one of the secrets of a multi-billion-pound industry.

"The executive, a former Government communications chief, tried to spin herself out of a public relations hole after she revealed that one in three Asda checkouts 'are what we call guilt-free checkouts'. Accordingly, Naughtie suggested, 'two out of three are guilty'."

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