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Scotsman: "Movements of shoppers tracked by ‘1984’ phone technology"

Link to web site

"IT IS the stuff which George Orwell warned of, in his bestselling book '1984'.

"For unsuspecting shoppers who enter a shopping centre are now often tracked on a screen by retail staff – using their mobile phone signals to locate their path through the shops.

"... Hammerson managing director of UK retail, Lawrence Hutchings, insisted the data captured was 'completely anonymous'." 

[Regarding Brent Cross, Hammerson would appear to only receive historical, anonymous reports, with no 'screens'.] 

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