Click above for what became the consented plan, plus Transport page.


[Reposted] Tavistock Communications (i.e. PR Outfit): Launching the Offensive on Brent Cross Shopping Centre (very offensive)

August 22, 2016:

"Hammerson and Standard Life, development partners on the North London regeneration scheme, the Brent Cross Cricklewood Project, have enlisted Tavistock to provide local and London-wide media relations and community consultation services.

"Tavistock has been briefed to devise and implement a communications campaign to share the details of the project with the media. The Brent Cross Cricklewood Project aims to boost the area with a regenerated town centre, including the new Brent Cross Shopping Centre. "The PR firm will also support Hammerson and Standard Life in planning permission negotiations and project delivery.

"Mike Bartlett, associate director at Tavistock, will lead the account team, and report directly to Hammerson's development manager Ben Littman and Standard Life’s John Brophy."

Mike Bartlett
Service: Corporate Communications.

Sector: Technology, Telecoms, Media, Mining, Clean Tech, Oil and Gas Services.
[and, so it would seem, Shops.]
"Mike was previously head of corporate media relations at BT for a number of years.  Whilst there, Mike advised on a £6bn rights issue, the demerger of mobile unit BT Wireless (becoming O2), and the Telecoms Strategic Review Settlement with Ofcom, leading to the subsequent creation of local network division Openreach, amongst other projects.

"Mike also headed up in-house litigation support for the Group, as well as leading on issues relating to BT’s pension schemes.

"Mike joined Tavistock from Aura Financial where, as a Partner, he advised a number of mining clients including Xstrata.   Mike advised Xstrata on their proposed 'nil premium merger of equals' with Anglo American, and in advance of their multi-billion dollar takeover by Glencore." (You can't win them all.)

What we do

"We help our clients to articulate messages and open dialogues with their stakeholders, building relationships and strengthening reputations. [Fifteen years too late at Brent Cross. Although RIP, 'London (Non)Communications'.]

"We create, plan and deliver carefully targeted communications campaigns to support our clients' objectives. We have the capability and experience to handle a client's everyday needs as well as advising on specific projects, such as raising capital, acquiring a competitor, expanding geographically [actually shrinking geographically] or launching a product."


The Tavistock PR company is launched.
(It does not seem to have done anything of interest since 2013.)

And the London Borough of Barnet produced the 1991 Local Development Plan, used by Hammerson for its so-far-unbuilt Brent Cross Shopping Centre planning application...

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