Click above for what became the consented plan, plus Transport page.


"Hammerson rebrands and relocates" (still an arrogant sow's ear, though)

Brent Cross, London
Brent Cross is a UK retail success story. Located in one of the UK’s most affluent catchments, it has a loyal and partisan customer base which thrives on having access to the best of both UK and international brands.

"Located at the junction of the M1 motorway and the London North Circular, it is [a car-based site] well positioned to serve the 2m people within its core catchment area [by car] who spend approximately £9.9 billion on non-grocery items. The area is identified as a key national growth zone [No, it's not. You surely don't mean the Budget mention by George Osborne, do you?], and the site has planning consent for additional retail and leisure space of 600,000 sq ft, to be delivered in a transformational development over the next five years.

"Brent Cross has one of the largest retail catchments in the UK, and is the largest asset by value in the Hammerson portfolio."


"To mark the final part of its shift in becoming a purely retail-focussed property specialist, Hammerson has today launched a new brand proposition to accompany the move of its UK headquarters into new premises at Kings Place in King’s Cross.

"Hammerson’s new brand identity is the visual manifestation of its continued focus on a strategic brand proposition which fits the Company’s strategic approach and is underpinned by its vision of creating leading retail destinations, where more happens for consumers and retailers alike.

"The new branding strategy provides a clear proposition and brand framework that builds in consistency across the Company’s activities at a corporate and asset level. As appropriate, Hammerson’s new look and feel will be implemented across the Company’s portfolio of shopping centres and retail parks within Europe.

"The new brand is adaptable, providing flexibility to be used across consumer or commercial stakeholder audiences and importantly, allows individual assets to benefit from a visible corporate brand whilst retaining their iconic identities.

"Hammerson’s reinvigorated brand will be showcased at its new headquarters in Kings Place, King’s Cross. The new 24,000 sq ft office on the sixth floor of Kings Place, will see Hammerson become part of a vibrant central London hub, which has rapidly become a sought after spot for a range of international businesses, including fashion retailers and media companies.

"The new office, which is targeting a SKA Gold rating, will provide staff with a contemporary, modern and agile working environment that reflects Hammerson’s retail focus.

"David Atkins, CEO of Hammerson said:
"Over the last three years we have realigned our strategy to become the largest retail-focused property company in the UK, redefining the core of our business. Combined with our move to Kings Place, this year was the opportune time to reappraise the way we present Hammerson – both externally and internally – and to implement a new brand identity that embodies our retail DNA.

“Integral to our brand proposition is our focus on creating a consistent and engaging experience for customers and retailers across our portfolio, whilst maintaining the iconic status of our individual assets. This rebranding exercise marks the final strategic phase in our journey to become retail specialists and clearly defines what Hammerson stands for amongst our stakeholders."

1 comment:

  1. It should be part of the critical national growth as it is more than just the shopping centre. Offices, jobs and infrastructure are moving into the area. It will become a significant growth area in London and the UK.