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StreetFight: "Local Retail Won’t Disappear - Mobile Will Transform the In-Store Experience"

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"E-commerce sales topped $1 trillion for the first time in 2012 and the recent struggles of once-dominant big box retailers have led many to think that technology will win entirely, an retail apocalypse is near.

"But the belief by notable investors like Marc Andreessen, that web-enabled remote commerce will simply absorb the physical economy, underestimates the impact of mobility, and overlooks a more interesting question: What will buying things locally look like in 10 years? 

"Beaten in both price and product availability by e-commerce players, local retailers will need to rely on the third-leg of the retail stool: in-store experience."

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