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"The Westfield shopping centres generated almost £2 billion of sales last year, as thousands of Olympic visitors flooded through the new Stratford mall.
"The first full year of opening for both Westfield 'twins' drew almost 70 million people to the malls in Shepherd’s Bush and the East End.
"The 'Westfield effect' hit the number of shoppers visiting the West End, where footfall slumped 2.7 per cent last year in what was described as 'a clearly disappointing' result in a new report."
Brent Cross's Hammerson is now a junior partner in 'Westfield Croydon'.
"Hammerson [rival to Westfield, had] presented pre-application proposals for a similar retail and leisure mix, with its housing element of around 300 flats largely provided by revamping the existing Centre Tower in the Croydon Whitgift shopping complex.
"The largest difference between the two schemes is in the overall design concept, with Westfield opting for a covered centre, while Hammerson favours a more open development of shopping streets and squares.
"Both developers want to attract a major department store into the town and favour John Lewis."
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