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383: "Hammerson implements Google product search"

"We create meaningful reasons for people to love brands, and believe that when work meets this objective, we achieve something special for our clients and their customers."
Birmingham's Bull Ring (sorry, 'Bullring') shopping centre video:

"We're really excited to announce the launch of a new piece of functionality that we’ve been working on in partnership with Google and Hammerson.

"Imagine the dilemma: you’re in a hurry and you desperately need to know where to grab some creative community standard-issue chinos locally.

"Instead of having to call stores at your local shopping centre to find out if they have any, just type what you’re looking for into Product Finder and it’ll tell you where in the centre you can find your chinos, how many are left, and how much they’ll cost. Not only that, you can save it to a shopping list, and pick it up when you head over.

"Product Finder, which has just launched at TheOracle.com was born out the insight that if bricks and mortar is to continue to compete with online retail, we need to leverage existing online behaviours, and this seemed like the perfect place to start.

"We applied all of our user experience know-how to the integration with Google Shopping, and brought together creatives, customers and internal stakeholders to produce a user-journey which is a piece of cake. We then worked with technology partners Invent Commerce and Vicinitee during the implementation phase, conducting user-testing on prototype versions of the functionality, prior to going live.

"There are a couple of ways to access product search, both on the homepage and within the site’s own search function. Any manner of search requests can be input into the product search page, and results can be filtered by price and retailer. Visitors can then tag products to their own account page, or share via Twitter, Facebook and Pinterest.

"We’re delighted to be working with Hammerson on this, as one of the first shopping centre owners globally [Globally? Oh, Google, not Hammerson] working with Google on the first phase of integrating Google Products."

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