Lola&Grace joins Hammerson's Brent Cross line up

"Hammerson has signed lola&grace, the new Swarovski-owned jewellery brand, at Brent Cross shopping centre in north London.

"lola&grace is a new fashion jewellery brand aimed at young women aged 18 to 25, with trend-based collections accented with Swarovski crystal. It is the second new-concept store to open at Brent Cross in recent months, after the first Locker Room by Foot Locker outlet opened at the centre late last year.

Swarovski, which opened a 399 sq ft store at Brent Cross in March 2005, is relocating to a new 1,100 sq ft unit in the lower mall, next to Tommy Hilfiger. lola&grace will open a new store in Swarovski’s existing location, next to Kurt Geiger, this summer.

"Sheila King, Hammerson Group retail leasing director said:

“Brent Cross consistently delivers strong trading performances for retailers launching in the UK. The creation of lola&grace is a fantastic way of widening Swarovski’s appeal to fashion-focussed shoppers. With such a loyal and strong catchment, Brent Cross is a great location for an emerging brand.”

"Ed Jenkins, head of UK Retail for Standard Life Investments, added:

"Beyond the obvious attraction of a new brand coming to the centre, this is an existing tenant selecting Brent Cross as the right location to expand its retail offering. Such a ringing endorsement is good for the shopper and for the centre.”

"Cushman & Wakefield and Lunson Mitchenall acted on behalf of Hammerson and Standard Life Investments, and Harper Dennis Hobbs acted on behalf of lola&grace."